A House Isn't Always a Home
International Centre for Missing and Exploited Children
VCU Camp ADventure Summer Competition
Best Media Plan
Best Target Audience
Each year, millions of children go missing and even more report histories of sexual abuse. The International Centre for Missing and Exploited Children (ICMEC) is on a mission to make the world safer by ending child abduction and exploitation.
Create a 5-year multi-channel marketing proposal for ICMEC to gain and cultivate donors.
We found that not only do Millennial and Gen X women support children and youth causes at the highest rates, but they also have the financial means to do so with women projected to hold two-thirds of the nation's wealth by 2030.
We were shocked to find that 90% of the time, children are abused by someone they know, trust and love, and that most incidents involve at least one parent. In other words...
Child exploitation is happening closer than we think, in the places and by the people we least expect.
Educate people on the reality of child exploitation and show them that if we continue to ignore it, we become part of the problem.
A House Isn't Always a Home: Illustrate the uncomfortable reality of child exploitation so that people feel compelled to get involved and donate.